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One In Five Gen-Z/Millennial Women Identify As LGBTQ+ | ZeroHedge

Parsing through a Goldman note on the online dating sector, particularly focusing on Match Group (MTCH), Bumble (BMBL), and Grindr (GRND), the industry remains on a healthy upward growth trajectory. However, mature online dating markets are slowing, while emerging regions (Asia ex-China) drive new user adoption. While Hinge outperforms Tinder, Bumble is restructuring its growth strategy, and Grindr continues penetrating the LGBTQ+ community.

Goldman analysts Eric Sheridan and Julia Fein-Ashley provided clients with the key takeaways of what's currently happening across the online dating industry:

  • We continue to forecast the directly addressable online dating user TAM to grow at a 4% CAGR from 2024-2029;

  • Expect Asia ex-China to contribute to a large portion of new dating users and slower growth from more mature markets (i.e. UCAN [United States and Canada]/Europe growing at a 1% CAGR from 2024-2029); &

  • Forecast Hinge to increase penetration in the addressable user market, driven partially by continued focus on the international opportunity (and scaling in new international regions/markets).

    • Sheridan leveraged third-party data and industry sources that found the latest trends: 

  • Industry: UCAN user preferences continue to shift towards intentional dating and community/friendship oriented apps (a theme of industry narrowing at the application layer);

  • GRND: the LGBTQ+ userbase size at Tinder/Hinge remains less scaled than Grindr &

  • BMBL: commentary around Bumble's decision to discontinue/sunset the Fruitz app.

    • Instead of analyzing the entire note, we highlight two interesting trends.

    The first is Bumble for Friends. This app helps users build platonic relationships rather than romantic connections and has seen rapid growth over the last 18 months. 

    More from the analysts:

    The second is this…

    "This, paired with LGBTQ+ identification being more common among American women (Exhibit 12) highlights that addressable user penetration rates at Grindr are likely higher than Tinder/Hinge (even when factoring in differences among addressable LGBTQ+ population)," the analysts noted. 

    1 in 5 Gen Z & millennial women! 

    It's not a surprise after 15 years of woke propaganda jammed down the throats of all generations. 

    To sum up, younger generations increasingly rely on friendship apps rather than engaging in real-world exchanges at bars, restaurants, churches, and other public areas, making eye contact, and simply saying "hello"—a tradition that has existed for thousands of years. Additionally, 15 years of woke has led to 1 in 5 women identifying as LGBTQ+ (maybe we're missing a few letters and numbers).

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