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Apple will host a launch event, "It's Glowtime," at 10 am PT / 1 pm ET.

The world's most valuable company, led by Tim Cook, is expected to debut new devices, including iPhone 16 models, smartwatches, and headphones, and reveal even more details about artificial intelligence software upgrades available on the latest devices. 

Goldman analysts, led by Michael Ng and Katherine Campagna, told clients what to anticipate before the major launch event. They begin by highlighting the key expected announcements for the iPhone 16:

A summary of those key expected iPhone 16 changes: 

Pricing expectations for the iPhone 16 models: 

The analysts pointed out that new iPhone debuts have not historically been a catalyst for outperformance or underperformance in the stock. 

They expect better carrier promotions for iPhone 16 could drive outperformance in sales. 

"Although we forecast iPhone revenue to decline 1% yoy in F2024, iPhone revenue should grow 9% yoy in F2025 and F2026," they said. 

In a separate note last month, Wedbush analyst Dan Ives said the AI-enabled iPhone 16 will unleash Apple's biggest upgrade cycle in history.

Here's what Goldman expects for new Apple Watches…

And AirPods:

Their thought on potential announcements for new iPad and iPad Mini: 

Goldman analysts have a 'Buy' rating on Apple and a 12-month target price of $276 ($275 prior), reflecting 33X (unchanged) from their NTM+1Y EPS.

As of Monday morning, there is 26% upside to Goldman's $276 PT. 

Watch the launch event live…