Following the European Commission's announcement in June that Apple violated the Digital Markets Act with its App Store anti-steering rules, the world's most valuable company has revised its policy.
Apple introduced a new fee structure for the EU App Store's "link-outs." This allows app developers to include a link that redirects customers to a web page where they can complete a transaction.
For context, the tech blog 9to5Mac explained:
As for the new fee structure, 9to5Mac explained further:
Apple will also introduce two new fee structures for apps that link out of its App Store, including an initial 5% acquisition fee for new users and a 10% store services fee for any sales made by app users on any platform within the 12 months of the app installation.
9to5Mac pointed out:
In June, the commission officially investigated Apple App Store's anti-steering rules outside the platform.
Apple is changing its App Store policies to comply with the Digital Markets Act and avoid fines by the EU.