US Digital Video Spend Beats TV Ads | ZeroHedge
The market for moving image advertisement formats is developing away from linear television and towards digital video formats such as streaming, apps and social media.
As Katharina Buchholz reports, according to data from the Statista Market Insights, U.S. spend on digital video ads is estimated to reach almost $85 billion this year – more than the around $59 billion U.S. advertisers are expected to spend on traditional TV advertising.
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