Temu, Shein Slash Massive US Ad Spend, Threaten Higher Prices Over Tariffs | ZeroHedge
Two of China’s fastest-growing e-commerce players are dialing back their U.S. expansion strategies as tariffs and trade restrictions reshape the competitive landscape.
Temu and Shein, whose ultra-low prices and aggressive digital marketing campaigns have challenged industry incumbents like Amazon, have significantly cut U.S. advertising spending and notified customers of upcoming price increases – amid mounting pressure from President Donald Trump’s recent tariff hikes on (more…)