How Influencer Cartels Manipulate Social Media: Fraudulent Behavior Hidden In Plain Sight | ZeroHedge
Authored by Marit Hinnosaar via naked capitalism,
Marit Hinnosaar is an Assistant Professor University Of Nottingham, and Toomas Hinnosaar, University of Nottingham Economic Theory Centre. Originally published at VoxEU.
Social media influencers account for a growing share of marketing budgets worldwide. This column examines a problem within this rapidly expanding advertising market – influencer cartels, in which groups of influencers collude to increase advertising revenue by (more…)