ECONOMICS

In 2023, advertising spend is projected to reach $61.3 billion on U.S. broadcast and cable TV.

Despite declining viewership, traditional TV has been found to be an optimal platform for storytelling ads. Additionally, advertisers can target viewer segments on traditional TV—similar to digital marketing channels.

Visual Capitalist's Dorothy Neufeld shows the top advertisers on traditional TV outlets in the chart below, based on data from Nielsen.

Top 10 National TV Advertising Spenders

Here are the top advertisers on national U.S. broadcast and cable TV for the month of June 2023:

Procter (more…)

Authored by Steve Cortes via The Epoch Times (emphasis ours),

Bidenomics is failing America, infecting the land with a persistent and intensifying cynicism, despite attempts by the White House and a partisan press to impose misleading narratives on the electorate.

For example, the media rushed to heap praise upon last week’s modestly constructive jobs report. The actual numbers reveal a mixed bag – not a terrible report, but certainly not a parade-worthy one, either. (more…)

On the heels of Christina Lagarde's more-hawkish-than-The-Fed comments yesterday, the European Union's economy appears to be deteriorating faster than anticipated.

The Euro area composite flash PMI fell by 0.6pt to 47.0 in December, below expectation, raising the risk that the region may experience a recession in the second half.

As S&P Global noted:

The decline in the composite index was broad-based across sectors, with the manufacturing output index falling (more…)